The Black Friday event is an annual tradition for EA Sports and is expected to return in EA FC 26 Ultimate Team between late November and early December 2025.
Below, you will understand what to expect, when it starts, and how to prepare for one of the most anticipated weeks in Ultimate Team mode.
How Black Friday Went in EA FC 25
The Black Friday event in FC 25 was marked by a dual strategy: significant in-game discounts and a strong push of content within Ultimate Team. For those who had not yet purchased the title, the promotions were generous: on various digital platforms, the game saw price drops of up to 50%. Buyers found the standard version at much more accessible prices, and some physical and digital stores created specific bundles to attract new players.
Within Ultimate Team, the highlight of the Black Friday event in FC 25 was the “Thunderstruck” event, which brought flash SBCs available for only a few hours, requiring constant attention from players. These challenges offered packs, special cards, and opportunities to build optimized squads relatively quickly. Additionally, dynamic cards were part of the promotion: some players received overall boosts depending on their recent performances, making the market more active and unpredictable.
Special packs were also offered more frequently, some containing guaranteed rare players or increased chances of event items. These packs, usually sold with FC Points, attracted a large portion of the community and sparked discussions about cost-effectiveness, as many players sought to take advantage of the moment to strengthen their clubs.
Along with this, there was greater attention to FC Points discounts, whether through cashback, extra point bonuses, or temporarily reduced prices. Although the discounts were not always massive, many players saw the date as the ideal time to invest in the game's paid currency.
When Does Black Friday Start in EA FC 26?
Based on the history of recent years (FIFA 22, 23, 24, and EA FC 25), the event usually starts:
📅 On the last Friday of November — this year, estimated for November 28, 2025.
⏰ Likely time: 2 PM (Brasília time).
During this period, EA releases:
Flash promotional packs (hourly);
Short-duration “Flash” SBCs;
“Best of TOTW” selection (the best TOTWs of the year so far);
Evolution challenges and discounted upgrades;
New objectives and special rewards.
Expectations for Black Friday EA FC 26
Now, looking ahead, the community wants to know if there will be Black Friday in EA FC 26 Ultimate Team. The answer, based on all previous years and the early market movements, is: yes, it is almost certain that there will be a major event, possibly even bigger than last year. EA has been reinforcing year after year its strategy to keep Ultimate Team as the main driver of game engagement, and nothing reinforces this more than massive campaigns like Black Friday.
The expectation is that FC 26 will repeat — and expand upon — the standard set by FC 25: flash SBCs lasting 24 hours or less, premium special packs, promotional cards with exclusive designs, and accelerated content cycles. It is very likely that EA will introduce new special versions of players, perhaps something based on real performance, boosted statistics, or even new types of experimental items to attract the audience.
As for FC Points discounts, the trend is that they will reappear. As EA's monetization system aligns more closely with the rhythm of annual promotions, Black Friday EA FC 26 should bring packs with bonuses, extra point offers, and possible temporary price reductions. Players who prefer to invest real money will likely see this window as the most advantageous of the season.
In digital and physical retailers, the expectation is that the game will also see significant price drops, possibly between 30% and 50%, depending on the platform and timing of release. It is common for EA to use Black Friday to increase the active player base, reinforcing the Ultimate Team ecosystem.
Conclusion and Golden Tip
The Black Friday event for EA FC 26 Ultimate Team promises to replicate the success of previous years, with events, packs, and unique trading opportunities.
Even without official confirmation from EA, all signs point to the event taking place between November 28 and December 5, 2025.
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